I think I speak for everyone who has ever even set foot in the great state of Wisconsin when I say this: New Glarus Brewing Co. Spotted Cow is a good beer. This is the official stance on the matter for this blog and if anyone thinks otherwise...well, they can go kick rocks. I live in Minnesota now and, as such, can not get my hands on bottles or cans of sweet, sweet Spotted Cow (no matter what certain bars in Maple Grove, Minn. try and do) and it makes me sad.
When many people think of Wisconsin they think of the cold pitcher of Spotted Cow they had on The Terrace and as New Glarus says, “you know you’re in Wisconsin when you see the Spotted Cow.”
The farmhouse ale is approachable and is often a craft beer option that cautious drinkers will try because it isn’t hoppy (only 18 IBUs) or barrel aged. At a reasonable 4.8% ABV it is also a beer you can have a couple of while watching the Badgers or Packers and still be able to form a coherent thought at the end of the game.
Cask conditioned ale has been the popular choice among brews since long before prohibition. We continue this pioneer spirit with our Wisconsin farmhouse ale. Brewed with the finest American malts. We even give a nod to our farmers.
Naturally cloudy we allow the yeast to remain in the bottle to enhance fullness of flavors, which cannot be duplicated otherwise. Expect this ale to be fun, fruity and satisfying.
This article is a wonderful history of the beer that Dan Carey has been brewing for 25 years. In the article, the author notes that Spotted Cow, which is only available within the state lines, outsells every other beer in Wisconsin. That’s not just “craft beer” it is the most popular beer period. This is purely anecdotal, but as a guy who used to order beer for a busy bar on State Street almost a decade ago I can confirm that. I would always order one more keg of Cow than I would of even Miller Lite (our two most popular drafts) because if we were going to be busy, the Cow was going to be mo(o)ving.
New Glarus Brewing makes many wonderful beers, their Staghorn Oktoberfest is a fall tailgate staple and their fruit beers are literally world-class, but they get to make all of these other beers because Spotted Cow is so popular.
I bet the B5Q staff during the offseason that the B5Q Instagram account (follow us!) couldn’t get to 1,000 followers by season kickoff. If the account reached that goal then I said I’d write a post praising Spotted Cow. Then, uh, the season got pushed back and the rest is history.