J.J. Watt has helped raise $15 million (and counting) for Houston flood relief

Update, Saturday, 9:42 a.m.: What an incredible effort.

Update, Friday, 9:28 a.m.: Still going.

Update, Thursday, 11:25 a.m.: $10 million.

Update, Thursday, 9:55 a.m.: We’re going to have to keep updating this post.

Update, 1:11 p.m.: Watt’s fundraising goal has increased again.

A remarkable effort to help those affected by Hurricane Harvey continues to grow.

As of Wednesday morning, former Wisconsin Badgers and current Houston Texans defensive end J.J. Watt helped raise over $5.5 million for the flood-relief efforts following the devastating storm. Watt is raising the money through a page on youcaring.com.

The continued public support for this has been nothing short of amazing. On Sunday, Watt started this endeavor with the hope of raising $200,000.

That was eclipsed in two hours.

How to help Houston after Hurricane Harvey

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Help by donating to these charities and emergency relief organizations.

From there, new goals were set, and each time, they were crushed. That included help from new Houston Rockets guard Chris Paul ($50,000). In the past 24 hours alone, the fund’s goal has exponentially accelerated from $2 million up to $6 million as of Wednesday morning.

Tennessee Titans controlling owner Amy Adams Strunk, whose team started in Houston before moving to Nashville in the 1990s, donated $1 million to the fund on Tuesday.

It’s hard to keep track of the dollar amounts as they flood in, but the public outpour of support is a bright spot during such a tragic disaster.

“It’s incredible,” Watt said in a video posted to his Twitter page on Wednesday morning. “The most difficult times seem to bring out the best in humanity. That’s showing through right now so much, so please keep sharing. Please keep donating.”

Watt’s efforts aren’t the only ones from a former Wisconsin Badger. Jake Wood, who played at Wisconsin in the early 2000s before joining the Marines and spending time in Iraq and Afghanistan, and his organization, Team Rubicon, are currently raising donations as well.