Frank Kaminsky has apparently landed a sponsorship deal with JCPenney that's... odd but kind of fitting? That seems to be the only way to explain this video. There's also a series of other 15-second spots JCPenney has on its YouTube page as part of a campaign that chides Frank for wearing linen, shows him attempting to drink out of a hose, reading a book on badgers and... more?.
Seems right up Phil Jackson's alley, no? A quick persual of Frank's Twitter timeline indicates he has some other deals with JBL Audio and Speed Stick deodorant (like Melvin Gordon) as well.