Frank Kaminsky's Wooden Award campaign is hitting high gear now that Wisconsin is the outright Big Ten champion, and the Badgers seem intent on supporting his national player of the year run. The #BeFrank hashtag has been around for much of the season, but now UW has the above highlight reel that it put together and released on Thursday.

There's also the "Let's Be Frank" page it put together this week. At first glance, this seems to be the biggest award push UW's made for a recent player, no?